BRA Fyrbenta vänner
Campaign for the Swedish domestic airline BRA. After getting complaints from a customer about his dog having to pay full price and not receiving any bonus points, we felt that all dogs should have the same rights as their human owners — so we created a bonus system for them too. This included a commercial TV ad (directed by Jesper Ganslandt. Produced by Giants & Toys), a documentary about said customer (Produced by Crisp Film, the actual bonus card and web presence on the BRA flyg website. Made at Le Bureau.