With over 200 million users, Shazam is THE app for identifying sound.
With TsingTao being so hard to pronounce for Americans – we figured we could make that a challenge.
Pronounce TsingTao correctly with Shazam. Get a coupon and the location of your nearest TsingTao six pack.
With flyers or sticker promotions at the point of purchase – we can activate people at the time of intent. We can activate people using OOH.
And of course, we’ll spread the message online. A mobile action marketing effort to sell TsingTao where TsingTao is sold.